What I've been doing is choosing to be selective about who I follow. I check how often they update their twitter account. I also check what the posts are about. If it's just a lot of spam or inconsequential details, I likely won't follow the person, because even though I only check twitter a few times a day, I want my interactions to be ones of quality, and focused on finding out what other people are doing.
I occasionally post articles, and events, but the majority of my tweets are focused on what I'm doing, who I'm interacting with, etc., which is the original purpose of twitter. I think some self-promotion is ok, but I also it needs to be done in moderation. I want people to know there's a real person as opposed to a spam bot.
Should you use twitter? Certainly twitter can be worth using as a tool to connect with people and share what you are doing. I think it's an important tool that you almost have to include in your marketing arsenal at this point, but I think each person needs to also remember its a social networking site and the entire purpose of networking is to share information with each other, as opposing to selling to each other.
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